Editorial Note: We may earn a small commission if you sign up through some of the links on this page. This doesn’t affect our reviews. Everything here is based on independent research and feedback from real estate professionals.
The Estate Skyline Team
June 5, 2025Editorial Note: We may earn a small commission if you sign up through some of the links on this page. This doesn’t affect our reviews. Everything here is based on independent research and feedback from real estate professionals.
We reviewed a variety of CRM platforms to help real estate agents and brokerages find tools that actually work in day-to-day business. Our focus was on simple, effective software that helps manage contacts, track leads, and stay organized, without getting in the way.
We looked at key features like user experience, integration with tools like MLS and email, and the ability to scale as your business grows. We also took real feedback from agents into account: what they like, what they don’t, and which CRMs help them stay focused on clients.
This page is for informational purposes only. It’s not financial or professional advice. Please do your own research or talk to a consultant before choosing any business software.
Starting at $99 per month
Real estate investors, property management firms
All-in-one solution, minimal customization required, responsive support
Real estate investment management
REsimpli is a powerful CRM specifically tailored for real estate investors.
It combines ease of use with comprehensive functionality, making it an all-in-one solution for managing data, marketing, sales, and operations with minimal customization.
The platform’s unique features, such as Drip Campaigns, Skip Tracing, and Driving for Dollars, are backed by a dedicated support team continually enhancing the service.
Additionally, REsimpli offers valuable resources, including industry insights and free courses, helping investors stay ahead in the market.
The built-in List Builder makes it easy to create highly targeted lead lists directly inside the platform, eliminating the need for third-party tools.
On top of that, REsimpli includes 9 AI Agents, covering everything from answering calls and following up with leads to grading calls, scoring prospects, and surfacing KPI insights, giving investors automation and intelligence that go beyond a traditional CRM.
REsimpli excels in offering real estate investors a whole solution, therefore reducing the need for various tools.
List Stacking and Driving for Dollars streamlines processes, but its special qualities—Drip Campaigns and Speed to Lead increase lead management and conversion.
The high-converting website and powerful buyer management tools of the platform enable investors to optimize their real estate assets.
Moreover, the fast support team and continuous improvements ensure that REsimpli is the first choice for anybody looking to optimize their real estate investment plans.
Free with premium options
Realtors, brokers, property managers
Customizable, integrated communication, mobile access, automation
Project organization
ClickUp offers its robust project management capabilities and extensive customization options.
Its comprehensive feature set, including task management, calendar sync, and automation, provides significant value to real estate professionals.
The platform’s flexibility and integration capabilities make it an ideal choice for those seeking an all-in-one solution to streamline their operations and improve overall efficiency.
ClickUp excels in providing a highly customizable and comprehensive project management solution tailored for real estate professionals.
Its ability to integrate with numerous third-party applications and tools ensures seamless workflow management.
The platform’s real-time collaboration features and task automation capabilities enhance efficiency and productivity.
ClickUp’s mobile accessibility allows users to manage projects on the go, ensuring constant connectivity and flexibility.
The inclusion of interactive maps and detailed task tracking further streamlines real estate operations.
Free with premium options
Realtors, brokers, agents
Mobile accessibility, streamlined workflows, easy collaboration, automated tasks
Versatile mobile real estate CRM
We included Podio in our list of top real estate CRMs due to its strong mobile capabilities, which cater to the dynamic needs of real estate professionals.
The tool’s ability to automate workflows and centralize information enhances productivity and collaboration.
Its flexibility and comprehensive feature set make it a valuable asset for real estate agents looking to streamline their operations and improve client management.
Podio stands out for its seamless mobile access, allowing realtors to manage tasks and leads on the go.
Its automated workflows reduce manual work, ensuring no lead is overlooked.
The centralized information system simplifies collaboration, keeping all team members informed and aligned.
Task reminders and collaborative notes enhance productivity by ensuring timely follow-ups and efficient communication.
The user-friendly interface and integration with various tools make it a versatile choice for real estate professionals seeking efficiency and mobility.
Starting at $49 per month (billed annually)
Realtors, property developers, brokers
Advanced lead management, seamless integrations
Property management
We included Qobrix in our list of top real estate CRMs due to its combination of intuitive design and powerful features.
Its advanced lead management, seamless integrations, and comprehensive marketing tools provide significant value to real estate professionals.
The platform’s ability to streamline operations and enhance productivity makes it a standout choice for those looking to improve their real estate management processes.
Qobrix stands out with its intuitive and user-friendly interface, making it accessible to users of all technical levels.
Its powerful lead management and marketing capabilities allow real estate professionals to capture, nurture, and convert leads effectively.
The integration with multiple property portals and advanced search filters enhances visibility and reach.
Customizable workflows and automated tasks streamline operations, improving overall efficiency.
The platform also offers innovative private portals for leads, agents, and clients, ensuring transparency and ease of access to essential information.
Starting at $15 per month
Realtors, real estate agencies
Integration with multiple platforms, customizable workflows
Property management
Realtsoft has a comprehensive feature set, ease of integration with popular platforms, and scalability.
The combination of robust property management tools, advanced communication options, and personalized support makes it a valuable asset for real estate professionals looking to streamline their operations and enhance their client management capabilities.
Realtsoft offers a comprehensive suite of tools tailored for real estate agencies, integrating seamlessly with multiple platforms like OLX and major social media channels.
Its cloud-based solution ensures accessibility and ease of use.
The robust property database management, coupled with advanced communication tools, makes it a versatile choice for realtors.
Additionally, the system’s scalability accommodates agencies of various sizes, providing personalized support and customizable workflows.
The ability to generate detailed PDF presentations and manage sales funnels enhances its appeal, making it a standout CRM in the real estate industry.
Starting at €14 per month (billed annually)
Realtors, real estate developers, brokerage firms
Omnichannel communication, built-in campaigns, customizable workflows
Sales automation
Zoho CRM’s extensive feature set, seamless integrations, and high customization level make it an ideal choice for real estate professionals.
Its powerful automation tools and AI-driven insights provide significant value, helping agencies streamline their operations and improve efficiency.
This versatility and scalability make Zoho CRM a top contender in the real estate CRM market.
Zoho CRM excels with its comprehensive lead management, powerful automation capabilities, and seamless integration with various platforms.
The AI-driven insights, omnichannel communication, and centralized document management streamline the entire sales process.
Its robust project management tools ensure that all ongoing projects are efficiently tracked.
Moreover, the system’s customizable workflows allow real estate agents to tailor the CRM to their specific needs, enhancing overall productivity and client management.
A CRM (Customer Relationship Management) tool helps you keep track of people (clients, leads, and contacts) in one place. It stores names, communication history, task reminders, and more.
Many real estate CRMs also offer lead tracking, automated follow-ups, and performance reports. You don’t need all the features right away, but a good CRM should make your life easier.
For many agents, a CRM helps them stay on top of calls, emails, deals, and follow-ups, especially when business picks up.
The right CRM depends on how your business works. Here are a few things to consider:
Your goals – Do you want better lead tracking, less manual work, or smoother team communication?
Ease of use – Can you and your team learn it quickly?
Key features – Does it support what you need (email sync, task reminders, lead scoring)?
Integrations – Will it connect with the tools you already use (MLS, email, calendar)?
Scalability – Can it grow with your business?
Support – Is help available when you need it?
There’s no single “best” CRM. The best one is the one that fits your workflow and helps you stay focused on selling.
We started with a wide list of CRMs popular in real estate. Then we looked at:
Contact and lead management tools
Ease of setup and use
Automation and integrations
Real feedback from agents and brokers
Public reviews from trusted platforms
We didn’t just rank them. Instead, we selected options that serve different types of businesses, whether you’re a solo agent, a growing team, or a large brokerage.
A CRM helps you stay organized, manage leads efficiently, automate follow-ups, and maintain consistent communication with clients. It improves your overall productivity, enhances client relationships, and drives more successful transactions.
Yes, our recommended CRMs are scalable and can accommodate the needs of both small and large real estate businesses. They offer customizable features and integration options to support various business sizes and requirements.
Most of the CRMs on our list offer robust integration capabilities with popular tools and platforms used in the real estate industry, such as MLS, email marketing platforms, and social media.
Assess your specific needs and goals, evaluate the key features and integration capabilities of each CRM, and consider user feedback and expert reviews. Many CRMs offer free trials or demos, allowing you to test their functionality before making a decision.
Yes, most real estate CRMs come with subscription fees that vary based on the features and number of users. Some offer tiered pricing plans to accommodate different business sizes and budgets. Be sure to compare pricing and value when selecting a CRM for your business.